3 Tips to Deal with Web Store Seasonal Peak Volumes
August 22, 2019
Note: This blog is reprinted here from the Sana Commerce blog, with their permission.
Now you’ve recovered from the last holiday season, it’s time to prepare for the year to come. Here are 3 tips to make sure that your web store can handle seasonal peak volume without breaking a metaphorical sweat.
The Seasonal Peak Volume Struggle
What are the things you can be certain of every holiday season? We can name a few:
Holiday music somehow seeming to start earlier than last year
Getting down from 10 to 9 seconds isn’t enough, either: 47% expect a web page to load in 2 seconds or less. Failing to live up to these expectations can have serious consequences, with 40% of respondents abandoning web pages that take longer than 3 seconds.
So… what can you do to avoid missing out on turnover during seasonal peaks, sales, and other key moments on your company calendar? Here are three precautions you can take to improve your web store performance.
1. Large, Stable Infrastructure
First things first: make sure you’ve got the right web store host!
A good web host is your most powerful asset when it comes to weathering the storm during seasonal peaks. There are a few factors that can make or break your selected host: RAM, storage, CPU allocation, security, and possibly even location.
No two web stores are the same, so there’s no one-size-fits-all web hosting services advice. Plus, a blog isn’t really the right place to get into the nitty gritty of web hosting. Just be sure to think carefully about your web store’s hosting needs before making a decision, instead of just going with what’s cheapest. Otherwise, you risk being left with lackluster resources that simply cannot shoulder the load during seasonal peaks.
Imagine: it’s Thursday afternoon, you’re racing through your to-do list and beginning to wrap up the week’s biggest priorities. Then your boss drops by, looking a little frazzled. “I need this urgent project finished by Monday lunch,” she says.
How you respond to this is determined by a lot of factors, of course. But the main one is probably: is your boss addressing you, or your team?
If it’s just you that needs to do all the work, the pressure is on. But if it’s you and your trusty colleagues, you can at least spread the load a little.
That’s load balancing in a nutshell: taking the pressure off a single machine and spreading it over a group to ensure more stable, predictable performance.
3: Lazy Loading
Does your web store feature long, content-rich product pages? They make life a lot easier for your clients, but they’re less ideal when you’re striving for improved web store performance.
Or rather, they can be — if you don’t use lazy loading.
Lazy loading does what it says on the box: it delays the loading of certain elements on a web page to enhance performance. Let’s go back to that big product page full of photos, videos and other information.
Loading the entire page in one go can be taxing. To speed things up, lazy loading delays the loading of content until it actually appears on the user’s screen. This breaks the loading up into more manageable chunks, making for a speedier web store that won’t make your customers lose their patience.
Factsheet: Sustainable Scalability With Sana Commerce
Want to make sure you have the strongest possible foundation for e-commerce success, no matter the peak traffic? Sana Commerce has you covered. Download your factsheet to see how our ERP-integrated e-commerce software ensures your web store can handle whatever the holidays throw at it — including one tip we didn’t share in the blog!
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