Welcome to 2017. We’re almost month in, and one thing is certain: change.
Consumers are calling the shots, driving competition wild with just a tap of a finger. You can look at it both ways: yes, they are tech-savvy, they are picky, and they are in control—but it’s up to us to deliver (and promote) the experiences that make life interesting.
They’re looking for what makes us different, unique; our brand DNA. When they like it, they want to share in our growth because we are more and more, listening to them, and creating mutual experiences that they can touch in a myriad of ways from wherever they are.
So, one big thing that makes ‘change’ irrelevant is a ‘seamless’ experience coming from our brand DNA, when we do it right; when your initiatives really reflect the difference your brand makes–and the tech is aligned in a flexible, scalable, robust representation of that.
When the house is in order, we can focus on innovations in products, services, and business models designed to delight.
Up until that point, however, we need to keep engaging, listening, exchanging, and fulfilling through better integrated data & processes via investments in the right technology, partnerships, and people.
We’ll be presenting a variety of vantage points, from industry insiders to relevant perspectives from banking, real estate, venture capital & investment banking, technology, insurance, human resources, taxation, security & privacy, on-premise or cloud, transportation, supply chain, and more.
We’ll also be looking at your peers, and we’ll mix in examples that may provide inspiration to see what can be.
Next month, post-NRF 2017, we’ll start with our picks of Retail and Hospitality trends, inspirations…and who’s committing them! (Plus, we’ll look at some we can learn from that provide a cautionary tale or two.)
