Synchrony Financial says, “Giving customers what they want doesn’t have to be expensive, it needs to be relevant.” Relevant means “implementing differentiated experiences to simplify the lives of your customers and make them feel valued.”
For example, when we hear about Artificial Intelligence in the retail or restaurant environment, it’s usually about the ‘wow’ factor of an interaction. But we’re now beginning to see how AI algorithms are being used to learn about the customer in a myriad of ways, to provide retailers & restaurateurs with the customer intel they can use to provide relevant (and innovative) products, services, and experiences.
First, you do the research with your customers, and then you embed those processes (and data) into your technology so you can act on continually improving insights. Automation is key; Manual doesn’t cut it in today’s ‘business-at-the-speed-of-light’ world.
Start by producing a ‘customer journey map’ to illuminate and connect all the possible touchpoints you have with your customers. Include triggers, channels, and inventory. Uncover which experiences matter—and don’t matter—to them. Then find new ways to create and measure value, like creating a lifestyle around your products.
1. Make sure you invest the time to understand your brand DNA, otherwise known as your competitive advantage, your differentiator, your business model, or your business and customer strategy.
2. Build customer-centric technology capabilities that support your brand DNA.
3. Adopt operational and human ways of working that result in a seamless relevant omnichannel experience for the customer.
4. Rely on your technology backbone with business intel as your central nervous system.
Ask us how we can help you build the solution that captures your brand DNA and helps you deliver on your brand promise.
Learn how we help our customers with everything to strengthen the customer experience you provide, beginning with business processes, change management, training, and support so you can compete better and prosper. Contact us, and while you’re on the website, check out our resources like this one:
We look forward to seeing you in April at conneXion Madrid!
From April 26-27, LS Retail will host conneXion, the LS Retail and Hospitality yearly conference and expo. It’s the key networking event for partners, customers, and more. You’ll learn about:
-Brands who are really disrupting the industry
-Thriving in the future of retail
-How Artificial Intelligence will not just entertain us, but produce learning algorithms to provide better, deeper customer intel
-Mix work and play whether networking, participating in a roundtable, chatting with exhibitors or getting a demo.
