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Customer Success: Santa Maria Novella Historic Pharmacy Goes Omni-channel with ArcherPoint and Dynamics NAV

Santa Maria Novella Profumo Farmaceutica

“Our aim is to implement LS Nav around the world, with each store following the same procedures and using the same database so we can successfully manage the exchange of information fundamental for the operations of a store, such as items update and sell-out data.  This is just the starting point of a collaboration that will grow.”

~ Cosimo Fabroni, Chief Operating Officer of Santa Maria Novella

This 400-year-old pharmacy created the world's first fragrance for Catherine de' Medici.

Ceiling of Santa Maria Novella Pharmacy

Officina Profumo Farmaceutica di Santa Maria Novella was founded by Dominican Friars in 1221 in Florence, Italy. The company has been open to the public since 1612, making it one of the oldest pharmacies in the world. The company has stores worldwide, and its luxury beauty products, including cosmetics, fragrances, and candles, are sought by celebrities, royalty, and world leaders.

The Challenge

Officina Profumo Farmaceutica di Santa Maria Novella of America Corp, the American branch of the Italian Company, was in the process of re-acquiring and taking over operations of five stores in the US that were previously independently owned.

Cosimo Fabroni, Chief Operating Officer of Santa Maria Novella, led the effort to find a software solution for these stores. Headquarters in Italy was using disparate systems for POS and back office. Although this was adequate, Fabroni wanted an end-to-end solution to improve on areas such as inventory management in a multi-channel environment. He also wanted to be sure the system could meet the needs of a fast-growing company with a robust omni-channel retail network and international operations. For example, the system had to be able to report financial information back to the European head office, with different accounting processes in a different currency.

“It’s very important to have the same procedures in all our stores, so we decided to adopt the same system in all of our U.S. locations,” said Fabroni. “This is also important for managing production more efficiently, reducing errors and saving time and money.”

The European stores were using LS One from LS Retail along with other various supporting systems. When Fabroni reached out to LS Retail, they recommended ArcherPoint, an LS Retail partner in the US.

The Solution

After assessing the requirements and current processes, the ArcherPoint team recommended that Fabroni consider replacing the existing ERP and other disparate systems with LS Nav. LS Nav leverages the ERP capabilities of Microsoft Dynamics NAV, providing a true, end-to-end solution that helps manage operations from the back office to the point of sale.

ArcherPoint helped design and implement a robust solution—with full omni-channel capabilities—built on LS Nav and integrated with market-leading third-party applications, including ChargeLogic and Lanham.

 Remote sales with credit card processing and automatic picking/shipping – From a mobile device, a sales rep at the customer site can view inventory in real time, place orders, and take a credit card payment for secure processing. The payment is automatically transferred along with the order into NAV. The warehouse is also automatically notified and the order is shipped. Orders can also be received on a mobile device.

 eCommerce/PCI compliance – The e-commerce site accepts payments and orders, which flow directly into NAV.

 W​holesale support – There is even functionality to support the wholesale arm of the US business.

ArcherPoint also coordinated the necessary connections between the company’s US headquarters in New York City and its headquarters in Italy. The system went live in four stores within thirty days, including setup and training. The fifth store was added a short time later.

The Results

Santa Maria Novella realized immediate returns on the investment. Customers can purchase in the store, online or via mobile device, providing a true omni-channel experience. Inventory management is more accurate and dependable, and field sales reps have the tools and data access to confidently make a sale from anywhere.

In addition, company personnel have secure access to financials on the web: All data is just a click or two away. From the POS to the warehouse, one single system keeps processes moving fluidly and efficiently—with the added benefit of convenience for employees, allowing them to focus on customers rather than processes.

The team Santa Maria Novella in Italy has been so pleased with the ArcherPoint solution that they are planning on implementing LS Nav in their European stores. ArcherPoint will be working with local LS Retail resellers in Europe on system design and implementation.

“Our aim is to implement LS Nav around the world, with each store following the same procedures and using the same database so we can successfully manage the exchange of information fundamental for the operations of a store, such as items update and sell-out data,” Fabroni said. “This is just the starting point of a collaboration that will grow.”

What’s different about ArcherPoint?

Our clients see their business systems as unique and important to their competitive position. They prefer software and technology to support their business processes, not the other way around. Our clients are looking for a strategic partnership with the company that implements their software, not just a vendor. They demand the most talented, experienced professionals who understand how to quickly, efficiently solve their business issues. If this describes you, we invite you to contact us to learn more about our people, company and solutions.

About LS Nav

LS Nav is an omni-channel retail-specific solution built on (aka embedded within) Microsoft Dynamics NAV. What does this mean to you? With LS Nav, you have an end-to-end solution providing POS functionality connected to all of your financial and inventory information, helping you make important decisions about your business. Few products in the marketplace can provide the powerful functionality of LS Nav’s single platform.

About Microsoft Dynamics NAV

Microsoft Dynamics NAV, formerly Navision, is the best-selling mid-market ERP product in the world. With over 73,000 companies and over 1,300,000 users relying on Microsoft Dynamics NAV solutions every day, it is the clear favorite among growing companies with unique requirements.

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