Making purchases is only one aspect of the online shopper. Many prefer to buy in the store itself, where they can see and feel the item, but conduct their research online to compare features of various products. Still others prefer to buy online and pick up at the store, while others prefer to buy at the store and have the item delivered to their home.
In all, more than two-thirds of shoppers can be considered omnichannel consumers.
We’ve prepared a tipsheet to help you get ready: “Oh, the Places Your Customers Will Go! Five Ways to Make Your Business an Omnichannel Holiday Shopping Destination.”
In it, you will learn about:
Ensuring end-to-end connectivity from your POS to your back office
Developing a plan to handle purchasing and delivery options
Putting the right processes in place and training your sales staff to follow them